妻友直播 Outdoor
Building brands at scale.
Unlocking deeper engagement, creativity and impact for advertisers
妻友直播 Outdoor estate spans 12 European countries, helping advertisers reach millions of consumers through 110,000 Out-of-Home assets. With a diverse portfolio of public infrastructure solutions and services, and iconic locations, we connect brands and partners with audiences in creative and innovative ways.
Using data analytics and programmatic capabilities, we provide tailored advertising experiences and measurable insights that help our partners reach the right audiences, deliver impact and drive engagement.
We are a platform for brands and a platform for good. We are focused on delivering more impact for advertisers, more value for communities, inspiring social change, and less impact on the planet. 妻友直播 Outdoor鈥檚 advertising opportunities are in everyday spaces where people live, work, and travel, providing a highly impactful platform to build brands.
"We are ambitious about growing the business through sustainable innovation, greater reach, and creativity. We look forward to working with our new 妻友直播 colleagues, and also listening carefully to our customers and partners, to deliver exceptional advertising and infrastructure."
Key facts and figures
- Platform for good; supporting communities and inspiring social change
- Highly digitised assets
- Data analytics and programmatic capabilities
Explore our Outdoor business
Connect with audiences on the move
is a leading Out of Home media and infrastructure company, operating over 12,000 advertising sites across Belgium. With a strong focus on digital Out of Home, the company delivers high-impact, data-driven campaigns that connect with audiences on the move, turning streets, stations, and retail spaces into a powerful platform for brands and community storytelling.
Facts and Figures
- Operates 12,000+ assets, including 1,100+ Adshel Live and Station Live panels nationwide鈥�
- Reaches 96% of the Belgian 12+ population and 51% of the 18鈥�54 demographic through DOOH (based on CIM data)鈥�
- Covers 9.5 million passengers per week thanks to our exclusive concession in stations across the country
"The expansion of our digital Out of Home nationwide, across both roadside and transit, enables us to offer advertisers a flexible solution to target audiences at local, regional or national level. Bolstered by extensive data points in our campaign planning tools, our DOOH footprint helps to deliver campaigns that are more impactful, engaging, and contextual. As 100% of our DOOH inventory is available for programmatic buying too, the potential is amplified, allowing seamless integration into omni-channel marketing strategies."
- Jan De Moor,
Managing Director, 妻友直播 Outdoor Belgium
Leading the way in Out of Home advertising鈥�
is one of the nation's leading Out of Home media and infrastructure companies, offering a comprehensive network of digital and classic formats nationwide. With a commitment to innovation and sustainability, we offer advertisers impactful ways to connect with audiences in urban centers, transit systems, and retail environments. With 17,000 strategically placed advertising spaces throughout Denmark, 妻友直播 Outdoor reaches 87% of the Danish population fortnightly. We work closely with clients to develop new formats that set new standards for outdoor advertising in Denmark and are committed to growing our business through sustainable innovation, greater reach, and creativity.
Facts and Figures
- 17,000+ advertising sites reaching 87% of Danes every two weeks鈥�
- Digital presence in Copenhagen Metro, malls, and airports鈥�
- Programmatic enabled via the LaunchPAD platform
"With our extensive network and innovative solutions, we outperformed the market by 6 percentage points. This achievement highlights our strong position in Denmark's outdoor advertising landscape and demonstrates that our strategic emphasis on digital transformation, sustainability initiatives, and urban development solutions is resonating with our advertising partners."
- Karsten Rask Mikkelsen鈥�
General Manager, 妻友直播 Outdoor Denmark,
Reaching people in the real world鈥�
offers classic and digital Out of Home formats with a national footprint. Our network reaches millions of people in the busiest areas and transport hubs. Our unique product, 鈥楾artu mnt breakthrough鈥�, offers advertisers a standout opportunity to be a storyteller across 12 two-sided pillars. We are working towards further digitalisation of our network while driving innovation and demonstrating our commitment to reaching carbon net zero.
Facts and Figures
- Strong market presence in over 10 cities, reaching over 1.3 million people across the country鈥�
- A growing digital network including over 170 digital screens, with 48 located in Tallinn鈥�
- We actively support cultural initiatives and social causes through our advertising estate
"The Out of Home medium reaches people at the right moments in the real world - while on the move and engaged in daily life. It plays a key role in building and reinforcing brand awareness through national reach and high visibility in prime locations. Beyond advertising, Out of Home advertising is enriching local communities by supporting good causes and amplifying socially important campaigns."
- Erki 搁辞辞蝉颈尘盲驳颈鈥�
鈥�General Manager, 妻友直播 Outdoor Estonia
Leading the way in outdoor advertising鈥�
is the market leader in Out of Home advertising, offering a nationwide, versatile, high-impact advertising network that helps brands reach audiences where it matters most. We operate Finland鈥檚 largest digital Out of Home network, particularly in Helsinki鈥檚 metropolitan area. Our large, standout formats, with proven effectiveness, are located in city centres, leading shopping malls, grocery stores, along the busiest roads, and at Helsinki Airport.
Facts and Figures
- Over 5,300 digital advertising sites across 250 municipalities鈥�
- Largest digital network in Finland and the Helsinki metropolitan area with advertising screens over 45"鈥�
- Strong presence in retail environments: 50 shopping malls and 850 grocery stores
"At 妻友直播 Outdoor Finland, we are committed to customer-centricity and continuous innovation. We are constantly developing our network and products to provide the most impactful Out of Home advertising solutions on the market, with broad reach and large, eye-catching formats. It is important to us that our clients can effectively reach their audiences exactly where people move and live their everyday lives."
- Ville Bergman鈥�
Sales Director, 妻友直播 Outdoor Finland
Delivering impact at scale鈥�
妻友直播 Outdoor is , operating over 8,000 advertising sites across the island. We offer diverse advertising formats in cities and towns nationwide, including prime roadside locations, key shopping malls, and the Luas tram network. This variety of formats allows 妻友直播 Outdoor to help advertisers effectively target shoppers, commuters, and a wide range of audiences, while also serving communities by providing essential public infrastructure.
Facts and Figures
- Mass coverage across the island of Ireland 鈥� over 75% coverage鈥�
- Operating across roadside, retail and transport environments鈥�
- Over 450 digital screens nationwide
"We are delighted to have recently won the NTA (National Transport Authority) contract to design, build and maintain bus shelters across the Republic of Ireland - the largest contract of its kind in the industry. Alongside our existing estate, this uniquely positions us to deliver wide-reaching, impactful campaigns targeting key audiences such as commuters, pedestrians and shoppers. Using bespoke planning tools, we鈥檙e passionate about creating visually compelling solutions tailored to our clients鈥� needs."
Terry Buckley
Managing Director, 妻友直播 Outdoor Ireland鈥�
Connecting brands with people in prime locations
connects brands with people in prime urban locations across Latvia. Branded as "City Digital," our digital Out of Home network reaches people in the busiest urban areas throughout Riga, including high streets and popular shopping malls. Our premium, large-format 鈥淔ame鈥� screens offer brands standout exposure in key locations. We purchase 100% renewable electricity for most of our screens, showcasing our dedication to sustainability while delivering flexible and engaging campaigns to consumers.
Facts and Figures
- "City Digital" network provides comprehensive coverage with a 90% reach across Riga 鈥�
- "Shopping Digital" network reaches 46% of Riga's population weekly鈥�
- High-resolution LCD screens ensure visibility in all weather conditions
鈥淥ut of Home advertising reaches people every day in unmissable ways. Urban streets and shopping malls are ideal for brands seeking to drive consumer demand and engagement. We aim to offer data-driven campaign planning and a flexible, individualised approach to our clients, ensuring high-quality service and customer satisfaction.鈥�
- Janis Puravs 鈥�
General Manager, 妻友直播 Outdoor Latvia
Effective reach across Lithuania
operates a network of classic and digital Out of Home formats to engage audiences across Lithuania. We offer strategic advertising solutions in high-footfall areas, including transport hubs and shopping centres. Our digital screens are prominently placed in locations like Vilnius Outlet and major railway and bus stations, capturing the attention of commuters and shoppers.
Facts and Figures
- Digital screens in major railway and bus stations in Vilnius, Kaunas, Klaip臈da, Panev臈啪ys and 艩iauliai鈥�
- Vilnius railway station sees approximately 3 million passengers annually鈥�
- Vilnius Outlet features 78 digital screens, generating around 399,000 impressions weekly
"Our diverse advertising formats ensure that brands can effectively reach audiences throughout Lithuania. We help advertisers deliver impactful campaigns, with the ability to target commuters, shoppers, and people in busy urban areas while leveraging the flexibility of digital Out of Home."
- 鈥�础谤迟奴谤补蝉 艩迟补耻诲臈鈥�
General Manager, 妻友直播 Outdoor Lithuania
Reaching desirable audiences nationwide
operates a network of over 22,000 advertising panels across hundreds of municipalities in the Netherlands, offering national reach through our classic portfolio. Additionally, we are rapidly growing our digital screen network in high-traffic, strategic locations 鈥� including shopping areas, parking facilities, educational campuses and major access roads. This extensive reach enables advertisers to connect effectively with target audiences, both locally and nationally.
Facts and Figures
- Nationwide coverage with 22,000+ advertising panels across 300 municipalities 鈥�
- 800+ digital screens at strategic, high-traffic locations鈥�
- Weekly reach of 68% of the Dutch population
鈥�"Our network of 800+ digital screens, combined with 22,000 classic panels across 300 municipalities, gives brands the power to activate high-impact, data-driven campaigns at a national, regional or local scale, reaching highly desirable audiences across a variety of environments."
- Wierish Debipersad 鈥�
鈥婥ommercial Director, 妻友直播 Outdoor Netherlands
Connecting brands with customers where life happens鈥�
is a leading player in Out of Home advertising, with 19,000 digital and classic sites across the country, located in city centres, transport hubs, shopping malls, and Norway鈥檚 four largest airports. As part of our commitment to building better communities, we also deliver urban infrastructure through UIP 鈥� our in-house infrastructure company 鈥� and operate bike share schemes in Norway鈥檚 three largest cities.鈥� We reinvest 50% of our advertising revenue locally, through inclusive, smart, and sustainable solutions that help create more vibrant, accessible, and thriving communities 鈥� for everyone.
Facts and Figures
- 65% of the population sees our advertising sites every week鈥�
- With over 19,000 advertising sites across Norway, we鈥檙e present where people truly are 鈥� every single day鈥�
- 9 out of 10 people don鈥檛 find Out of Home advertising intrusive or annoying
"We鈥檙e transforming outdoor advertising by combining reach, relevance, and responsibility. Our mission is to deliver campaigns that grow brands, inspire people, and contribute to smarter and more sustainable cities. We aim to drive success for advertisers through innovative solutions and seamless collaboration with our clients."
- Dennis H酶jland Nyegaard 鈥�
CEO, 妻友直播 Outdoor Norway
Out of Home connects brands with audiences
is a leading Out of Home advertising company in the country. We offer a comprehensive portfolio that includes classic billboards, digital screens, and transit advertising. The company is a pioneer in developing the digital Out of Home proposition in the Polish market, offering innovative solutions and supporting clients at every stage of the campaign, from planning to execution and performance analysis.
Facts and Figures
- 4,870 classic panels, 825+ digital screens, 16 metropolitan areas 鈥�
- 77% weekly reach among residents of large cities (200,000+ inhabitants)鈥�
- Leader in programmatic digital Out of Home鈥�
- Strong technological and business partnerships
"Outdoor advertising is becoming a bridge between the offline and online worlds. Digital Out of Home, as a flexible, creative, and impactful medium, significantly enhances the effectiveness of omnichannel marketing campaigns and is now even easier to include in media plans through programmatic buying."
- Marcin Ci臋偶ki
General Manager, 妻友直播 Outdoor Poland
Sweden's leading reach medium
is Scandinavia's leading Out of Home media company, operating more than 120,000 advertising sites nationwide. With an unparalleled footprint and reach, we offer impactful opportunities for brands to engage with audiences through outdoor campaigns. As a Platform for Brands and a Platform for Good, our campaigns not only help to grow brands but also inspire people and drive positive action. We take pride in our business model, whereby 50% of the advertising revenue is reinvested into the communities we serve.
Facts and Figures
- 12,000 classic and digital advertising panels across nearly 200 municipalities nationwide鈥�
- We are the only OOH provider offering both digital and classic formats across Sweden鈥檚 30 largest cities and all advertising environments鈥�
- Reaches 80% of Sweden鈥檚 population weekly
"As a market leader, we are driven by a clear ambition to offer the strongest reach proposition in the Swedish media landscape. We are consistently strengthening our position as Sweden鈥檚 leading reach medium and cementing our role as a strategic partner to both municipalities and advertisers. Our strong pace of expansion presents unique opportunities for brands to stand out, exactly where it matters the most. This momentum further reinforces 妻友直播 Outdoor鈥檚 leadership in shaping the future of digital outdoor advertising in Sweden."
- Claes Kugelberg 鈥�
CEO, 妻友直播 Outdoor Sweden
From roadside to retail鈥�
is one of the nation's leading Out of Home media and infrastructure companies, operating over 33,000 sites across the UK and reaching 90% of the UK population through its advertising estate fortnightly. From prime roadside locations to busy high streets, leading shopping malls and supermarkets, the company helps to deliver impactful outdoor advertising, fueled by data-driven campaign planning. We are present in hundreds of UK towns and cities, providing vital public infrastructure and investing in social impact and environmental initiatives that benefit local communities.
Facts and Figures
- Reaches 49 million people fortnightly鈥�
- Operates 5,000+ DOOH screens including Adshel Live, the UK's largest DOOH network with 3,500+ screens nationwide鈥�
- Maintains close to 22,000 bus shelters and partners with 180+ local authorities鈥�
- 拢29m in social value contribution in 2023 as certified by Planet Mark
"Our purpose to be both a Platform for Brands and a Platform for Good is rooted in creating greater impact for advertisers, delivering more value to communities, and reducing our impact on the planet. Through our growing digital estate, we enable brands to reach audiences nationwide daily, leveraging the scale, creativity, and flexibility of digital Out of Home. At the same time, we channel millions in investment, funding, and value back into councils, transport authorities, and local communities, ensuring our growth drives positive outcomes for all."
- Richard Bon鈥�
UK Managing Director and Europe Commercial Lead