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Our Purpose, Mission and Values

ÆÞÓÑÖ±²¥ is on a transformation journey, and much work has been done on articulating out the role we want to play, as a company, in this fast-changing world: who we are, what impact we want to have, and what we stand for.

Our Purpose

Our Purpose is Enriching everyday Life. The Purpose is our reason for being in business. It’s why our customers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us.

Our Mission

Our mission is to entertain, serve and inspire. We are here to make every day a little better – supporting our customers and partners as they discover more.

Our Values

Our Values are our set of beliefs that define our identity and culture. They are our guide for how we want to work together and treat each other. In short, they are the foundation for everything we do.